Wells Fargo, Finance of America and Incenter appoint new leaders


National Mortgage Lender finance of america announced the addition of Jason Rudman to its management team. Rudman steps in as Chief Customer Officer, a newly created position at the Irving, Texas-based company. He will be responsible for developing customer relationship strategies designed to build customer loyalty, aligning Finance of America’s sales, operations and support efforts. He will also work to further develop the company’s digital presence.

“With the customer at the center of our expansive and growing lending universe, we aim to be their trusted partner throughout their lifelong financial journey,” said CEO Patricia Cook. “To that end, we are committed to taking more deliberate steps to ensure they can navigate seamlessly through our many end-to-end offerings and solutions designed to help them achieve their individual financial goals at different stages of the process. life – whether through a mortgage, refinance, reverse financing, home improvement financing, student loan, or other specialist lending solutions. »

Prior to joining Finance of America, Rudman served as Managing Director, Head of Retail Deposits and Payments at USAA, where he was responsible for product strategy, customer experience and risk management for checks, debit and income. He has also held management and product development positions at KeyBank and American Express.

Earlier in February, Cook announced her retirement from Finance of America, where she had served as CEO since March 2020. She joined the company as Senior Managing Director in 2016 and was promoted to President in 2017. Cook will remain as CEO until a successor is appointed.


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