New solution provides a new layer of security to protect both content and video services from OTT vulnerabilities
LONDON, October 7, 2021 / PRNewswire / – Synamedia, the world’s largest independent video software provider, today launched Synamedia OTT ServiceGuard to prevent streaming hackers. For the first time, the media and entertainment industry can systematically address inherent weaknesses that allow hackers to not only steal content, but also full OTT services, including redistribution directly from the content delivery network. (CDN) of the service provider. By tackling OTT piracy head-on, operators, content owners and rights holders protect their investments in content, and video service providers can reduce infrastructure costs while creating the opportunity to generate revenues. additional income.
Synamedia OTT ServiceGuard is the first solution on the market to protect content on all open platforms – whether mobile, browsers or smart TVs – and the first to extend service protection to the CDN itself, preventing hackers from steal content from the distribution point. As video service providers face increased pressure from rights holders to combat piracy, the new solution enables content to be securely distributed across open platforms by validating that only legitimate subscribers and applications have access and receive content.
To protect against common methods used by hackers to steal OTT content and service, Synamedia OTT ServiceGuard gives each client a unique identity that is not clonable and allocates secure keys for signing service requests, ensuring that all customer messages are validated for their authenticity and origin. The solution will be continuously improved as Synamedia’s operational security team detects new vulnerabilities.
“We took on the challenge of educating the industry on the extent of OTT piracy. Many rights holders and operators mistakenly believe that current approaches – including DRM, client hardening, and competitive limits – provide adequate content protection. Without wrapping up the truth, they are wrong. So far, technologies have barely made a dent in OTT hacking because the protocol is broken. Synamedia OTT ServiceGuard is designed to protect against these risks, ”said Nitsan Baider, Director of Product Management for Security Solutions at Synamedia.
Janice Pearson, Director of Business Development at Synamedia commented: “Hollywood studios and sports rights holders are rightly frustrated with the amount of premium content leaking from their services. Content owners invest substantial resources in combating piracy, but these efforts focus only on the symptoms. Because Synamedia OTT ServiceGuard addresses the root causes of piracy, it is now possible to secure platforms and protect high-value movie, TV and sports content. “
According to Jennifer kent, Vice President of Parks Associates, “It has become far too easy for hackers to access and redistribute high quality content at the expense of the video service provider. Protecting against this weakness and creating a differentiated offering with protection front and center helps businesses deliver content securely. “
As the final layer of security in the EverGuard portfolio, which provides comprehensive protection against video piracy, Synamedia OTT ServiceGuard is available as a service and quick to deploy. As a single offering supporting all client devices, it easily integrates with existing OTT infrastructure without affecting the user experience or existing communications between applications and services. It tackles protecting all types of clients with a simple software library that can be integrated into the normal development pipeline. Synamedia OTT ServiceGuard does not require any special support expertise or knowledge and does not add any overhead to release schedules or communication costs. It supports any multi-DRM solution, including the Synamedia solution.
With an intelligence-based approach to security, Synamedia protects approximately $ 70 billion in operator revenue each year. With 30 years of experience in video security, Synamedia has developed the longest unhacked solution on the market while its operational security team has drawn the attention of law enforcement to numerous criminals. Other Synamedia security solutions include: CSFEye for sharing credentials and fraud information, which addresses the risk of content and service theft through misuse of credentials; VideoGuard conditional access to protect broadcast video services; and Streaming piracy disruption (SPD) to disrupt pirate services.
Over 200 video service providers trust us to deliver, protect and monetize video content in an increasingly IP world. Synamedia’s flexible incremental architecture provides a fast and frictionless way to add, build and deploy cloud-based video services. Our award-winning portfolio also includes anti-piracy, advanced advertising, business analytics, broadband and video network solutions and services. Synamedia’s technology is present in 320 million active devices and protects $ 70 billion in annual turnover. Synamedia is supported by the Permira Fund and Sky.
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