Reverence Capital Partners invests mainly in the brands of the ministry


As part of the transaction, Ministry Brands becomes a separate company from Community Brands. The two companies will operate independently, providing more targeted investments for each company’s respective customers, employees and stakeholders. Additional details of the transaction were not disclosed.

“We are excited about our partnership with Ministry Brands and appreciate the long history of demonstrated growth as well as the resilience and opportunities for growth in the faith-based end market,” said Milton Berlinski, Managing Partner, Reverence Capital Partners. “We look forward to a strong future focused on product innovation to drive digital transformation in this market. “

Founded by Ross croley of Greater Sum Ventures, Ministry Brands has grown from a point solutions provider in 2012 to a leading end-to-end ecosystem of integrated solutions serving more than 95,000 faith-based organizations. Its suite of software solutions includes church management, online donation, financial accounting, digital engagement, background checks, and more.

“We welcome this investment from Reverence Capital as we continue to focus on improving the way churches and ministries operate, communicate and engage,” said Pat O’Donnell, CEO of Ministry Brands. “In this increasingly digital world, our transformative technology solutions enable the growth and success of faith-based organizations, which will only be accelerated by the expertise and experience that the Reverence team brings to our partnership. “

Given Community Brands’ continued confidence in Ministry Brands and its team, the former parent company will have a minority rolling investment in the Reverence-led transaction.

William blair was the principal financial advisor to Ministry Brands; the company also received financial advice from FT Partners and Credit Suisse. Raymond James was the exclusive advisor to Reverence Capital. Willkie Farr & Gallagher served as legal counsel for Ministry Brands and Kirkland & Ellis for Reverence Capital.

About Community Trade Marks
Community brands help organizations with a mission to thrive. Our software, services and payment solutions enable nonprofits, associations and K-12 schools to engage the people they serve through programs and events; raise funds to enable their mission; and manage their finances and operations. Our family of brands is linked by a common goal of serving the organizations that make our communities a better place to live. Learn more about our community brand solutions for associations, nonprofits, K-12 schools, career development and events. Visit us on and follow us on Twitter and LinkedIn.

About the Ministry’s Marks
Serving more than 95,000 customers, Ministry Brands is the leading provider of SaaS platforms for churches, parish ministries and other faith-based organizations in United States and Canada. Led by a mission-driven leadership team, the company seeks to equip the 21st century church with technology that enables pastors, church leaders, tech professionals and administrators to lead carry out their biblical mission with excellence, respect and efficiency. Ministry Brands’ suite of solutions includes church management, giving, accounting, mobile apps, website development, background checks, content, streaming, and messaging. Learn more about our brands at

About Reverence Capital Partners
Reverence Capital Partners is a private investment firm focused on thematic investing in leading global middle market financial services firms through control and influence focused investments in 5 sectors: (1) Custodians and finance companies, (2) Asset and Wealth Management, (3) Insurance, (4) Capital Markets and (5) Technology / Financial Payments. The company was founded in 2013 by Milton Berlinski, Peter Aberg and Alex chulack, after distinguished careers in consulting and investing in a wide range of financial services companies. The partners collectively bring more than 90 years of advisory and investment experience across a wide range of financial services industries. For more information, visit

About Greater Sum Ventures
Greater Sum Ventures (GSV) is an entrepreneurial family office that invests its own capital in mid-market software and technology services companies. With entrepreneurial roots and a proven operational and investment background, GSV works with selected independent co-investment partners to create platforms of technology companies that are revolutionizing the industries they serve. Based at Knoxville, Tennessee, GSV provides access to capital and operational support to mid-sized technology companies around the world. To learn more, visit

Media contacts:

For community brands:
[email protected]

For RCP / Ministry brands:
Pam Junot, [email protected]

For GSV:
Kristin alm, [email protected]

Community brands SOURCE


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