People don’t want to follow or listen to superheroes today, they want people like them to give them lofty goals or the right advice for a smart choice. It is this trend that has led to a massive boom in influencer culture in India and while popular categories of influencers remain, a new breed of influencers are taking over social media by a storm.
Welcome to the world of finance. As Bill Gates once said, “If you were born poor, it’s not your mistake, but if you die poor, it’s your mistake.” The world of finance influencers rules these days.
Sayali Rai and Niyati Thaker with their brand – FinCocktail have built a loyal community. While Rai has a BsC in Finance from NYU Stern School of Business and an MBA in Finance from Babson College and corporate experience at Citi, Thaker holds a BBA from the University of Kingston in London and completed all three levels of CFA, as well as a corporate career with ASK Wealth Advisors as a private wealth manager. The duo always had the idea of contributing to a financially educated Indian youth and with this thought in mind, the duo collaborated in building FinCocktail.
Sayali says, “At the very heart of our brand is a mission. This is a fundamental objective that drives us on a daily basis. When we realized that words like financial independence, financial literacy were being thrown around by people with little understanding, we knew what we had to put on the table.
Niyati adds, “FinCocktail provides free content on various social media platforms. Our work is there for anyone who wants to sharpen their understanding of all things personal finance. »