Karla Kirk Named Vice President of Growth and Revenue for the National Association of Insurance and Financial Advisors


The Executive Director of the Advanced Practice Center is expanding her role to grow membership and non-dues revenue across the NAIFA business.

FALLS CHURCH, Va., April 5, 2022 /PRNewswire-PRWeb/ — The National Association of Insurance and Financial Advisors (NAIFA) is pleased to announce that Karla Kirk is NAIFA’s new Vice President of Growth and Revenue. In this role, she will be responsible for NAIFA’s business development, membership sales and Centers of Excellence operations and will report to the CEO. Kevin Mayeux, CAE. She will lead a business development and sales team focused on advancing NAIFA’s initiatives to grow non-dues related business and membership revenue.

For the past several years, Kirk has served as executive director of the Advanced Practice Center, a collaboration between NAIFA and the Society of Financial Service Professionals, which offers resources, events, and access to experts for finance professionals working on complex client planning needs. In this role, she became familiar with NAIFA members, volunteer leaders, corporate partners and sponsors.

Karla Kirk has proven to be a valuable member of our NAIFA team, leading and promoting the highly successful Advanced Practice Center. We now look forward to working even more closely with her as she leverages her deep industry knowledge, extensive industry relationships and fundraising experience to benefit all of the NAIFA business,” Mayeux said. “Karla comes into her new role with a strong start and an excellent understanding of the strong value proposition that NAIFA offers our members and partners as well as the broader insurance and financial services industry.”

As Vice President of Growth and Revenue, Kirk will facilitate revenue generation across all of NAIFA’s Centers of Excellence:

  • The Center for Limited and Extended Care Planning

  • The business performance center

  • The Talent Development Center

  • The Center for Advanced Practice (a collaboration with the Society of FSP)

  • The Employee & Executive Benefits Center (an upcoming collaboration that includes support from LIMRA)

She and her team will also focus on growing membership by working with companies to promote NAIFA to their agents and advisors and engaging companies with NAIFA’s 100% Agency and Financial Security Champions programs.

Kirk was most recently Vice President of Business Screening at Lion Street Financial, a network of more than 1,000 finance professionals representing nearly 200 member firms across the country. She led the business selection process in attracting finance professionals to join the Lion Street Network.

“I am excited to return to the association industry to bring my experience and talent to take NAIFA to the next level of growth,” said Kirk. “I have deep respect for the work NAIFA has done to transform itself into a modern and agile association and look forward to being part of a dynamic leadership team that works tirelessly for its members. Expanding our industry is a passion of mine and is also central to NAIFA’s mission statement. It is an honor to work with one of the largest and most influential associations for our industry, finance professionals and their clients.

ABOUT NAIFA: National Association of Insurance and Financial Advisors is the leading membership association for the multi-generational community of finance professionals in United States. NAIFA members subscribe to a strong Code of ethics and represent a full range of specialties in the practice of financial services. They work with families and businesses to help Americans improve their financial literacy and achieve financial security. NAIFA provides growers with a nationwide community for advocacy, education, and networking as well as awards, publications, and leadership opportunities to enable NAIFA members to differentiate themselves in the marketplace. NAIFA has 53 state and territory chapters and 35 major metropolitan local chapters. NAIFA members in each congressional district represent the interests of producers and consumers at the state, interstate, and federal levels.

Media Contact

Mark BriscoeNAIFA, 703-770-8111, [email protected]




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