Data Center Power Market: Key Trends Driving Industry Demand Through 2026


According to a recent study by market research firm Graphical Research, the global data center power market size is expected to register significant growth during the forecast period. With the proliferation of advanced technologies such as Artificial Intelligence (AI), Internet of Things (IoT), 5G, and the cloud, the demand for power from data centers is expected to increase over the next five years. These advanced technologies are expected to be integrated into the systems used by manufacturing companies, which will put increasing pressure on the IT infrastructure.

Next-generation IT infrastructure will likely adopt advanced power supply solutions that cope with these pressures. A growing trend towards personalized services marks a new trend in the market, through which service providers have responded to the individual demands of end users.

Global demand for data centers has increased during the COVID-19 pandemic, with huge consumption of networks due to the demands of working from home and a larger audience of OTT platforms. The following top seven trends are predicted to accelerate the outlook for the global data center energy market to 2026:

Focus on reducing energy consumption in America

Data centers consume more than 416 terawatts of electricity per year, which represents almost 3% of the total electricity produced globally. According to the Energy Technologies Area or ETA, more than 73 billion kWh were consumed by the United States in 2020.

This has highlighted the need to minimize power consumption in the region, generating demand for advanced solutions in the data center power market in North America. Power management in data centers can be achieved by improving the flow of power distribution between ventilation systems, environmental control, UPS systems and lighting.

Growing demand for OTT services in Canada and the United States

North America’s data center power industry forecast is growing strongly due to the growing number of intelligent power management solutions in the region. The popularity of OTT services in the United States and Canada has skyrocketed since the novel coronavirus outbreak, with an increase in subscriptions on platforms such as Amazon Prime Video, Disney Hotstar, and Netflix.

Additionally, data-hungry companies have sought to minimize greenhouse gas emissions and the PUE ratio, while improving energy efficiency. With this in mind, several industry players have developed smart inverters, smart PDUs, as well as battery monitoring equipment.

Digitization in the healthcare sector in North America

North America data center power market applications are segmented into Healthcare, IT & Telecom, BFSI, Government, Manufacturing, Power & Power end users. flatsharing. Among these, the healthcare sector has had a key impact on the market, with an increased need for data center services.

By 2026, the healthcare applications segment will generate considerable revenue, thanks to the increasing use of digital data and a greater emphasis on government standards. Government mandates, including HIPAA standards, are enforced more strictly to ensure increased productivity and efficiency in the healthcare sector.

Broad adoption across European cabling infrastructure

Cabling infrastructure in European countries is expected to experience strong growth throughout the forecast schedule due to the increasing demand for reliable and efficient equipment in the region’s data centers. Cable management products and solutions are widely used due to their simple, modular design and ease of installation. Leading manufacturers in the European data center power market offer advanced cable management solutions with enhanced scalability, flexibility and intelligence.

Growing need in hyperscale data centers in Europe

Due to the increasing integration of advanced energy storage devices into hyperscale data centers, the UPS segment data center power industry share has accounted for a significant portion of the total revenue share. in 2019. Cloud service providers have particularly developed their presence throughout the region. by developing mega-data centers.

For example, in September 2020, Google LLC announced plans to invest more than $ 3.3 billion in expanding its data center in Europe over the next two years. Because hyperscale data centers involve the integration of a multitude of storage devices and servers, they require an uninterrupted power supply to ensure continuous transmission and processing of data.

Growing demand for online banking in Asia

Asia-Pacific has witnessed a flourishing BFSI sector in search of digital technologies, particularly in the wake of the COVID-19 pandemic. Contactless payments, point-of-sale terminals, mobile wallets and online banking in general have become increasingly popular in recent years.

For example, in Japan, more than 24 million people used their smartphones on point-of-sale terminals to make payments in 2019. Growing concerns about data center downtime are fueling market forecasts for the market. power of data centers in Asia-Pacific.

Increase in Internet penetration in APAC

The demand for uninterrupted online video streaming has grown in sync with the increasing internet penetration in Asian countries. The high rate of data consumption by Amazon Prime Video, YouTube, and Netflix users will result in the focus on developing a robust data center infrastructure. T

The rapid adoption of 5G, IoT, AI, cloud computing, and other advanced technologies in many data center construction projects is likely to fuel the market forecast for the power from APAC data centers.

ABB Group, Cisco Systems, Inc., Cummins, Inc., Legrand, Black Box Corporation, Vertiv Group Co., Siemens AG and Cyber ​​Power Systems, Inc. are among the leading providers of power solutions for data centers in the international market.

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