Customer service reigns supreme at First American Payment Systems by Deluxe


Payment Technology Leader Wins ATSI Award for Ninth Consecutive Year, Demonstrating Commitment to Supporting Small Business Owners

SHOREVIEW, Minnesota, June 21, 2021– (BUSINESS WIRE) – First American Payment Systems, a newly acquired Deluxe company, announced today that it has won the Association of TeleServices International (ATSI) Call Center Distinction Award for the ninth consecutive year. ATSI is the leading organization in the evaluation of courtesy, call etiquette, use of proper calling techniques, as well as response time and accuracy, and the award of distinction is hailed as the highest honor among customer support / call centers.

In 2020, the First American customer support team:

  • answered 80 percent of calls within 30 seconds;

  • provided technical and general customer support via email and toll-free phone 24/7/365; and,

  • 25 months on average among the best in the industry among frontline representatives.

“First American has set the standard for delivering an enhanced customer experience that builds a level of trust among the businesses we serve, from small to mid-sized merchants to large-scale corporate operations,” said Brian Dorchester, vice-president. executive chairman of operations. . “It’s often after the sale that you find out what kind of payment processing partner you really have. We take this mission seriously and provide world class service to our business partners. “

ATSI was created by and for call center and response service owners and operators who seek quality control processes, training protocols, and unbiased call quality feedback.

About Deluxe’s ​​First American Payment Systems®

First American by Deluxe®, headquartered in Fort Worth, Texas, is a global payments technology company that provides leading integrated payment solutions to more than 159,000 merchants in the Americas and Europe. First American provides payment solutions to partners and merchants that include a robust set of in-store, online and mobile payment solutions coupled with the latest advances in payment security, across a wide range of industry verticals. Backed by award-winning customer service, merchants and partners have access to our 24/7 US-based customer call center. For more information, visit

About Deluxe Corporation

Deluxe, a Trusted Payments and Business Technology â„¢ company that helps businesses pay, get paid, optimize and grow. For more than 100 years, Deluxe has supported businesses so that communities thrive at all stages of their lifecycle, from start-up to maturity. Our powerful solutions support millions of small businesses, thousands of financial institutions and hundreds of the world’s most valuable brands. The company operates on a large scale, processing more than $ 2.8 trillion in annual payment volume. To find out how we can help your business, visit us at,,, or

About ATSI

The Association of TeleServices International was founded in 1942 as a national trade association representing live response services. ATSI now includes companies in North America and the UK offering specialized and enhanced carrier-based services including: call centers, contact centers, inbound telemarketing (order entry), paging, voicemail, emergency dispatch, fax and internet services, among others.

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Cameron Potts
Vice-President, Corporate Communications
[email protected]

Tom morabito
Vice-President, Investor Relations
[email protected]


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