CIVC Partners Announces Investment in InnovateMR to Support Continued Growth

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CALABASAS, Calif., January 24, 2022 /PRNewswire/ — CIVC Partners, LP (“CIVC”), a Chicagoa middle-market private equity firm focused on investments in the business services sector, is pleased to announce the Company’s investment in InnovateMR (“Innovate” or the “Company”), in partnership with the team management and current shareholders to support the Company’s continued growth.

“CIVC’s experience in partnering with founder-owned companies will be instrumental in InnovateMR’s future growth,” said InnovateMR Co-Founder Matt Dusig.

“The CIVC partners share our vision for the future of InnovateMR. Our new partnership will only strengthen our dedication to knowledge,” said the CEO. Lisa Wilding Brown noted.

Founded in 2014, Innovate has established itself as one of the fastest growing technology survey and sampling service providers for market research agencies, consulting firms and enterprises. Innovate is focused on improving the quality of its clients’ market research by using its proprietary software, deep respondent research and selection expertise, and customer service model to provide information professionals with a quick access to unique, high-quality respondent populations.

CIVC’s investment will provide Innovate with additional capital and resources to support its growth strategy. CEO Lisa Wilding Brown and chief operating officer John Tan will continue to lead Innovate and the co-founders Gregg Lavine, Matt Dusig, and Georges Llorens and former president Michael Anderson will remain major investors in the company.

“We are thrilled to partner with a CIVC team that shares our vision of Innovate. CIVC has been an active investor for over 30 years and has the resources, expertise and capabilities to help Innovate continue to execute on its growth strategy,” said CEO Lisa Wilding Brown. Co-founder Matt Dusig added, “CIVC’s experience in partnering with founder-owned companies will be instrumental in the future growth of Innovate. Gregg, George, Michael and I expect CIVC to be a value-added partner for Lisa, John and the rest of the Innovate team as a company continues to provide its clients with differentiated and high quality survey and sampling services.”

Doug Potters, a partner of CIVC, said, “Innovate is an excellent platform to capitalize on attractive growth trends in the highly fragmented know-your-customer industry. We are delighted to partner with Lisa Wilding Brown, John Tan and the rest of Innovate’s management team to support the Company in accelerating its organic growth and pursuing strategic acquisitions. Additionally, we are extremely pleased with the significant investment Matt, Gregg, George and Michael have made in the transaction and their continued involvement in the company at the board level.”

Investment in Innovate builds on CIVC’s investment experience in technology services including Magna Legal Services (outsourced legal services), 829 Studios (digital marketing services) and KPA (EHS compliance software and services) .

Kirkland & Ellis LLP acted as legal counsel to CIVC. Capstone Partners LLC served as financial advisor to Innovate. Sklar Kirsh LLP served as legal counsel to Innovate.

About CIVC Partners, LP

CIVC Partners is a ChicagoNew York-based private equity firm that invests in high-growth middle-market companies in the business services sectors. Since 1989, the team has invested over $1.9 billion in 71 platform companies and currently invests from CIVC Partners Fund VI. For more information about CIVC Partners and its portfolio companies, visit www.civc.com.

If you have an opportunity that could be an acquisition candidate for InnovateMR, please contact Doug Potters ([email protected]), Brian James ([email protected]), or Stephane La France ([email protected]).

CIVC Press Contact

Kate Gallego
CIVC partners
(312) 873-7331
[email protected]

InnovateMR is a fiercely independent sampling and ResTech company that delivers Faster Answers™ from businesses and consumers using technologies to support agile research.  (PRNewsfoto/InnovateMR)

InnovateMR is a fiercely independent sampling and ResTech company that delivers Faster Answers™ to businesses and consumers using technologies to support agile research. (PRNewsfoto/InnovateMR)

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