In what you might call a milestone, Asia Asset Finance PLC [AAF], one of the growing financial services providers in Sri Lanka, recently opened its 50th branch in Maskeliya, thereby expanding its geographic footprint in the country.
This latest expansion initiative initiated by AAF aims to offer greater financial inclusion to local residents in the Hill Country and to help the company grow its business, mainly gold loans and term deposits to consolidate its references in the central province. The company is determined to continue its quest for innovation to retain existing customers and attract new customers.
In order to achieve this goal, the company has developed an ambitious but comprehensive plan to expand its branch networks in all provinces. Establishing a branch in Maskeliya is just one step in the bigger picture. As a result, the company has made plans to open up to 15 branches in the central province over the next two years.
Commenting on the historic opening of the 50th branch, Rajiv Gunawardena, Director / CEO of Asia Asset Finance, said: âWe are delighted to open our doors to the people of Maskeliya. We see immense potential for growth in this city and to meet people’s aspirations for a better lifestyle and financial security for the future. Asia Asset Finance PLC draws on the strong credentials of Muthoot Finance, renowned as one of the largest finance companies in India and the most successful gold finance company in the world. We look forward to serving the people of Maskeliya Town with our warm and personalized customer service.
The momentous occasion was attended by Director / CEO of Asia Asset Finance Rajiv Gunawardena, COO Roshan De Silva Gunasekera and Managing Director Mr. Thiru Neelakandan among other distinguished guests. Distinguished dignitaries participated in a traditional branch dedication ceremony with branch staff and supporters from the region.
The increase in Maskeliya’s business activities in the recent past, coupled with the fact that only a few banks are operating in the region, has created the perfect scenario for the company to take a strategic step to establish its 50th bank in the region. As a result, the company’s entry into the region triggered an increase in demand for the services offered by AAF. AAF hopes to play a crucial role in the lives of the people of Maskeliya, a small town in the Nuwara Eliya district, which is home to Sri Lanka’s main tea plantations and other businesses such as vegetable growing, trading and production. dairy, etc.
Through these thoughtful and calculated measures, AAF hopes to establish its reputation as the most reliable gold loan finance company in Sri Lanka and consolidate its position as the leading provider of financial services in the country. It should be noted that despite the challenges facing the company, Asia Asset Finance PLC was able to maintain its BBB + rating assigned by the rating agency ICRA.